Hagstrom Guitars Ha gström Gitar

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1967 Hagstrom (Unicord) Catalogue

"Classic is Hagstrom, Beauty is Hagstrom"
(or Bjarton if you bought it in Sweden)

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The detail from this stunning catalogue is brought to you courtesy of Manfred Graeder.

In 1967 Unicord was on the verge of merging with Merson who's catalogue that year concentrated on the latest electric presentations from Hagstrom.

These however were fine examples of the traditional luthier found at the company Bjarton, near Malmo nearer the border of Sweden with Denmark.

Bjarton had become the manufacturer of choice for Hagstrom since the early sixties, supplying the products to be exported all over the world with the Hagstrom, and even the Fender brand name.

It was only in native Sweden that Bjarton itself was the brand.

Examples of Bjarton guitars appear on this site dating back to the 1950's, I do not know when the company first produced guitars.

Very early Hagstrom guitars were a very different quality, more to fill the need for parlour style and early student guitars which were sourced from Norway. By the time the quality had developed further Bjarton had become the single source.

For this section we leave Roy Rogers and Frank Zappa to delve into the world of Flamenco and Carmen. (Hey I've managed to link Zappa with Carmen - now that's weird!)

To quote:

Hagstrom Classic HC-25

The magnificent Hagstrom Classics HC25 and HC30 are for the perfectionist who demands a custom built instrument. Melodious rich and lyric sound is their hallmark. Play one chord.... listen to the resonance... and you will want to own one of these beauties forever!

Both Models are grand concert size, have selected spruce tops with colourful mosaic marquetry. The necks are Mahogany and have cross grained maple inlays. They are similar in style and appearance except for the choice of woods.

...I could have written that myself

 

I shall continue by using the text from the original catalogue...

The HC-25 has back and sides of choicest rosewood bound in contrasting white.

The HC-30 has back and sides of violin grade maple bound in contrasting mahogany.

Engraved Gold plated tuning units on the HC-25 and HC-30

 

HC-10: In the finest tradition of classic style, this concert size guitar has dark mahogany back and sides with edges bound in white. The top is brightly decorated with inlay on the edge and marquetry round the soundhole. A truly remarkable instrument at a reasonable price. >>

 

The Hagstrom Classic HC-15

The rare combination of brilliant tone delicate response and extraordinary workmanship distinguishes this concert size classic.

It is crafted of light mahogany back and sides with colourful inlay on the top edge.

The mahogany neck has cross grain inlay for extra strength.

Most striking of all is the unusual filigree design in the soundhole which has been framed with ornate red green and brown marquetry.

Tuned to the ear of the artist with a brilliant treble and resoundingly full bass. This is a superb instrument for the classic soloist or folk music performer.

The beauty of finish matches the rich sound: Sides and back are of striking walnut hued mahogany, buffed to a mirror perfection.

The body, headpiece as well as the soundhole are colourfully inlaid and the body is bound in brilliant white celluloid.

Truly a masterpiece in sound and appearance.

The Classic HC-20

 

Regulars to the website as well as lucky owners of this model range will recognise these from the main derivative Bjarton names of Isabella with the filigree decorated soundhole, and the La Rita for the open hole.

On this page we see the extend of variety and specialised luthiery that gave rise to these much undervalued guitars.

Different woods for different tones, as well as the different levels of decoration for different budgets, each of these exude timeless quality much lost on many modern equivalents.

 

 

 

A beautiful range of guitars with an equally stunning presentation from the year 1967.

I've said it before and I'll say it again. If you play one you'll marvel at the range of emotions that spill out from these lovingly manufactured instruments.

Too many cheap imports killed them, too many guitars in the market devalue them today.

The real value is in playing one and owning one.

 

I defy you not to relax, and

if you are not moved by the tone,

- you have no soul

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There's nothing like a REAL original Swedish made Hagstrom (and there are loads around), but if it 'floats your boat', or you can't find an original then who are we to say?

Plenty has been said already and
will be said forever forward probably.
Only you know what's right for you!